Volume 12, Number 3, 2004

Yiping Li

Exploring Community Tourism in China: The Case of Nanshan Cultural Tourism Zone.......175

Jackie Clarke

Trade Associations: An Appropriate Channel for Developing Sustainable Practice in SMEs?.......194

Sara Dolnicar

Insights into Sustainable Tourists in Austria: A Data-based A Priori Segmentation Approach.......209

Donald E. Hawkins

A Protected Areas Ecotourism Competitive Cluster Approach to Catalyse Biodiversity Conservation and Economic Growth in Bulgaria.......219

Chris Ryan and Jan Saward

The Zoo as Ecotourism Attraction – Visitor Reactions, Perceptions and Management Implications: The Case of Hamilton Zoo, New Zealand.......245

Book Reviews.......267