Journal of Tourism and Cultural Change
Editors: Prof. Mike Robinson (Centre for Tourism and Cultural Change, Leeds Metropolitan University) and Dr Alison Phipps (University of Glasgow)
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Volume: 4 Number: 1 Page: 19–52
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Rural, White and Straight. The ETC's Vision of England
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José I. Prieto Arranz
Departament de Filologia Espanyola, Moderna i Llatina, Edifici Ramon Llull, Universitat de les Illes Balears, Palma de Mallorca, Spain
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The standard image of England has been traditionally dominated by bucolic, semi-rural, quintessentially southern Englishness. This paper examines England's current tourist promotional materials only to confirm that these largely conform to the above-mentioned traditional image. However, it also goes further to analyse sexuality and race issues which, we shall argue, lie at the heart of not only Englishness itself but also the difference between the former and contemporary Britishness.
Keywords: Britishness, Englishness, race, sexuality, tourist promotion
© 2006 J.I. Prieto Arranz
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